Frequently Asked Questions

A Press Representative acts as a liaison between you and the media. They create and distribute press releases, pitch story ideas to journalists, arrange interviews, manage press events, the coordination of promotional photos, production photos, opening night and other special event red carpets, and ensure your production, brand, or story gets the attention it deserves. Think of us as your storyteller and media advocate.

Marketing, advertising, and publicity are all essential modes of promotion. The most successful campaigns incorporate all of them, and each plays a unique role in your success. While marketing and advertising focus on paid promotions, a Publicist specializes in earned media coverage, such as securing feature stories, reviews, and news articles. Press coverage is used to significantly enhance marketing and advertising and stands out because it provides content that the public can instantly recognize and trust. The benefits of press coverage can be further reaching and last far longer than an advertisement or a social media post. Feature stories and news coverage can be repurposed to attract potential investors, elevate your standing in your field, and raise visibility for yourself and your projects for years to come. In short, any earned media that you secure creates a lasting legacy.

In the short term, earned media can increase ticket sales, build excitement, and attract immediate attention. Long-term, it enhances your brand’s reputation, establishes authority in your field, and creates an ongoing legacy that can benefit future productions or endeavours. A great feature or news story can be used to elevate you and your projects for many years to come, because it informs the reader that top-tier media outlets deem you worthy of their valuable coverage.

Yes. We offer flexible, affordable a la carte publicity services, allowing anyone with any budget to access the exact support they need. Whether you want a one-time press release to at least ensure the most important press know about the project, or a full campaign that encompasses the various efforts we employ to keep your and your project top of mind, we can tailor our services to fit your needs.

No publicist can guarantee earned media coverage, as the decision ultimately lies with editors, writers, producers, and journalists being approached. However, we use our expertise, relationships, and strategies to significantly increase your chances of securing impactful coverage. Be wary of companies that offer "pay per piece" coverage or guaranteed placements. These are often "advertorials," which are paid advertisements designed to look like earned media. While they may appear similar, advertorials lack the credibility and value of authentic press coverage since they can be purchased by anyone. This distinction is crucial, as true earned media has significantly greater impact, inherent value, and longevity.

Campaign length depends on your needs. For limited engagements with more than 12 performances or open runs, a typical campaign lasts four to eight weeks and begins well before your first performance. For smaller projects, we can customize a timeline that suits your goals.

Earned media refers to unpaid, organic exposure, such as news articles, reviews, and interviews. Paid media includes advertisements or sponsored posts. For example, a theater review in a newspaper is earned media, while an ad for your production in the same newspaper is paid media. Both are valuable but serve different purposes.

We provide an initial consultation to assess your goals, audience, and budget. Based on this, we recommend the best services to achieve maximum impact.

Ideally, you should engage a Publicist as early as possible in the planning stages of your project. This allows enough time to craft and execute a thoughtful campaign to generate buzz and secure media opportunities.

We specialize in representing theatrical productions, artists, events, one night only charitable offerings, comedians, small businesses, non-profits, and business leaders.

Absolutely! We provide detailed reports highlighting media coverage, audience reach, and engagement metrics to evaluate the impact of your campaign.