Press Coverage for The Arts
At DDPR, we specialize in creating and executing attention-grabbing PR campaigns that connect you with the right journalists across all media to secure news coverage, feature coverage, and reviews. Our approach combines creativity with a working knowledge of journalism, ensuring your message stands out to press in a clear, creative, and impactful way.
We’re all about earned media coverage (actual news coverage - not the stuff some pay for on demand, like ads, advertorials, or marketing placements) and identify the most appealing aspects of your show and transform them into carefully tailored communications that resonate with journalists, producers, bloggers, and influencers across traditional and digital media - ensuring your announcement reaches the widest possible audience.
We know how to get your story on the page in major newspapers, magazines, and trade publications. We secure interviews and features on morning, afternoon, and evening news shows, talk shows, radio programs, and podcasts. We connect with high-traffic blogs, lifestyle websites, and niche industry sites, targeting the digital outlets that matter most to your audience. And we can also amplify press coverage through social media collaborations to maximize reach.
Every project is unique, and so is our approach. For some, it starts with a high-impact announcement, or press conference, laying the foundation for ongoing coverage. For others, it might be a series of exclusive feature pitches or an invite-only media event to build buzz. No matter the format, we focus on telling your story in a way that informs and attracts journalists and audiences.
Our campaigns are always driven with one goal in mind: securing as much press coverage for you as possible. Whether you’re looking for a short-term media blitz or a long-term publicity strategy, we offer decades of expertise in securing top tier press coverage for Off and Off Off Broadway and Fringe productions. And in unique fashion, our experience is based in both theater pr and in journalism - having worked in print and broadcast newsrooms for many years.
We don’t just tell your story; we place a keen lens on the timely, relevant, and newsworthy aspects of your production or company so that every appropriate journalist, writer, editor, producer, blogger and podcaster knows about it, remembers it, and considers it for coverage.
